“Beautiful hues of bright ceries red, sky blue and orange hit you in Nima’s works, with streaming colors into calligraphic abstract forms. Nima is an amazing colorist, bringing motifs of his Persian culture and calligraphy into a new livelihood. As the son of Iran’s most influential journalist, Nima Behnoud grew up in an intellectual circle in post revolution Iran, an oppressed society that left few outlets for youthful energy and expression. Yet the repression conversely functioned as the strongest form of stimulus for creativity. Nima practiced painting, drawing and silk screening in his teenage years, a practice that later on became the basis for his clothing line. In 2004 he found himself at the epicenter of fashion in New York City by channeling his childhood hobby into a successful fashion label NIMANY, lauded by the likes of Vogue, Rolling Stone and the Washington Times.
Both in his wearable art, the dimension of his practice oscillating between fashion and art and in his studio art, the colors are bright and sharp. Despite the melancholic meaning of the poetry that may be legible, or poignant story of the newspaper print, the sensation evoked is pure pleasure. By creating dreamy palettes of a master colorist and adopting his machine like production, he recreated Warhol’s populist glamour in an entirely different language. He made pop art that is Iranian and of his own. His art puts a sheen on the heavy meaning that underlies the writings of the calligraphic forms or other prints that he uses, instead he makes it a representation of the glamour and éclat that runs through the environment of Iran’s youth that has been created despite the imposition of blackness, forbidding colors and celebrating death as a center point of the revolutionary culture.”
Ericsson Silver (Art Critique)
Inspired By: Charles Hossein Zenderoudi, Andy Warhol, Martin Margiela, Martin Sitbon and Alexandra McQueen.