Mixed Media, Relief Print + Screenprint + Ink
11 x 8.5 in
This artwork was added to Artious by Shirin Hosseinvand .
These are not Andy Warhol Campbell’s soup cans. These are Persian Coke cans.
Past: Persians have tried to maintain their history, culture and old traditions like any other nation. Shahnameh book “the Book of Kings” a long epic poem written by Persian poet Ferdowsi between c. 977 & 1010 AD is a great example as it is of central importance in Persian culture, regarded as literary masterpiece, and definitive of ethno-national cultural identity of Iran. It traces the historical links between the beginning of the religion with the death of the last Zoroastrian rulers of Persia during the Muslim conquest. The great poet worked for 30 years to finish this masterpiece.
Illustrated copies of the most famous Persian book are among the sumptuous examples of Persian miniature painting. Several copies remain intact, although two of the most famous, the Houghton Shahnameh & Great Mongol Shahnameh, were broken up for sheets to be sold separately in 20th century. A single sheet from the former (now Aga Khan Museum) was sold for $1,500,000 in 2006.
Present: A young Persian artist immigrated to Europe & USA to continue her academic study and gain more experience from cultural interaction. After living in New York City for years, she believes her new country is based on industrialism and capitalism, although she believes industrialism and globalization have increased global relationship of cultures, people and economic activity in the world and it dates back to the great movements of trade and empire across Asia & Indian Ocean from the 15th century.
Adoptions: We live in the 21st th century and we have developed our cultural interaction. We may market a product in different countries without considering the culture of that society and the identity that specific culture can offer to that product. Coca Cola can be a great example for a global product which was invented in 19th century after industrialism in United States, sold in more than 200 countries. My goal was to create a harmonious effect, give ethnic identity to the concept of globalization and mass production by painting Persian miniatures (from Shahnameh about drinking) on Coke cans. These beautiful paintings (illustration of Shahnameh book about drinking habits) covered Coke cans and connected Past to the Present, East to West, and Mysticism & Love with industrialism. Shahnameh’s miniature illustrations are a great example for Persian art and& culture and Coke is the best example of industrialism and globalization. By covering Coke cans with Persian miniatures, a cultural interaction between countries has been created and Coke cans, which are sold with the same logo & color in 200 countries, have adopted a specific consumer society’s ethnic identity.
Shirin Hosseinvand ( H.Vand)